Writing meta descriptions and optimized title tags will help with SEO by encouraging users to click on your page and telling Google what your page is about. For example, it’s suggesting that we rewrite our list of the best keyword tools because it used to rank in the top three for its target keyword but now doesn’t even rank in the top 100. You can also double-check your organic search performance in Google Search Console. This is important to do because Ahrefs organic traffic numbers are estimations. Make sure your site uses HTTPS, which encrypts data and protects user information. If your site is still running on HTTP, install an SSL certificate and update all internal links accordingly.
Broken links occur when a third-party resource to which you link ceases to exist. You may also want to prioritize the reviewing of pages that show signs of being low-quality. You can do that in Ahrefs’ Site Audit; just head to the Content Quality report. You should always aim to use subheaders to break up your content and make it more appealing.
Check your website’s backlinks
Screaming Frog is a powerful and widely-used SEO tool that crawls and analyzes websites to provide insights into various aspects of on-page and technical SEO. Again, this issue refers to both internal and external links and essentially means a page has no links from it at all. This SEO Anomaly means the page is a “dead end” for your site visitors and search engines.
It can help your business, as well as your account manager, spot areas for improvement, which can lead to significant changes in your online visibility. It examines the speed of your website, as well as identifies ways to improve your site’s speed. A faster website can have a tremendous impact on your company, as a one-second speed boost can increase conversions by seven percent. SEO is the foundation of a competitive, results-driven digital marketing strategy.
Ways to Increase Traffic to Your Website
Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month. Payman Taei is the co-founder of Respona, the all-in-one PR and link building tool that combines personalization with productivity. He’s also the founder of Visme, a DIY platform that allows everyone to create and manage presentations, infographics, reports, and other visual content. Top-notch content earns search engine favor and user engagement.
Vertical Experience
Conveniently named Site Audit, it’s another option for crawling your site. As the name suggests, it is a comprehensive auditing tool, not just a crawler. So if you want to get higher Google rankings, you’ll love the actionable steps in this guide. Only after ensuring your on-page SEO and internal links are strong and confirming that backlinks are indeed the differentiating factor, should you invest in targeted link building. Log files track every visit from search engine bots, like Googlebot or Bingbot. They show which pages are crawled, how often, and what the bots do.
Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. It shows clients and teams exactly what’s working — and what isn’t. Early adopters report actionable insights in less than 1 hour without the usual consulting costs. Grab a free preview of my new book Digital Threads, the definitive modern marketing playbook for digital-first entrepreneurs and small businesses. Kyle is an SEO professional at Wix.com with experience across various industries. He enjoys trying and testing every aspect of SEO and believes in a data based approach.
The technical evaluation, however, addresses all three to maximize the user experience (UX). How is the website design working for visitors and customers? Some software have heatmaps showing what parts of a site design draw the most attention. This type of analysis helps communicate how the overall design and user experience impact visitors. Technical errors like ones related to performance, SEO, mobile, and security, can negatively impact a customers‘ experience on your website. If I notice visitors aren’t staying on a site for long, or I see a lot of abandoned shopping carts — a website audit is a great way to find out why.
- Headquartered in Bristol, the agency has delivered measurable results for brands across the world.
- Their insightful tool will even tell you what terms your site is missing that would drive more traffic.
- Getting links from authoritative and relevant websites will significantly boost your rankings.
- For example, you can see that many of our links come from blogs and news sites that write about digital marketing and SEO.
Videos play an increasingly important role on the web, but in truth, many sites pay no attention to video SEO. This is one area where Google simply won’t „figure it out“ without solid, technical SEO. We also like the audit checklist by Benjamin Estes over at BrainLabs, in particular, the pass/fail selector for each item. While our own audit is substantially different, we stole incorporated this feature into our own. As an SEO consultant, I was always on the lookout for a good SEO audit checklist.
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